Communication and Information Sciences Building
The School of Mass Communications at the University of South Florida is housed in
modern facilities located in Florida's largest media market--the Tampa Bay metropolitan
area. School students have been honored in numerous state, regional and national
competitions, and graduates hold key positions with major advertising, public relations,
print and electronic media organizations throughout the United States.
The school's program introduces students to the theories, principles and problems
of mass communications--emphasizing the concept of freedom of information as the
cornerstone of constitutional democracy--and prepares students for future leadership
roles in communications media. To accomplish this, the school offers three academic sequences of study for undergraduate mass communications majors: advertising, multimedia journalism and production (with magazine, news-editorial, telecommunications news and telecommunications production options), and public relations.
The school, which is approved by the Accrediting
Council on Education in Journalism and Mass Communications, is committed
to academic excellence and its standards reflect the highest professional and educational
values. Only 25 percent of the 450 journalism and mass communications programs in
the United States are accredited by ACEJMC.
The School of Mass Communications has the latest electronic information gathering
and editing equipment and hosts chapters of the Advertising Club (an affiliate of
the American Advertising Federation), Kappa Tau Alpha (the national mass communications
honorary society), the Public Relations Student Society of America, the Radio-Television
News Directors Association and the Society of Professional Journalists.
The school also offers a minor concentration in mass communications and a master's
degree in mass communications.