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The mission of the Zimmerman School is to achieve national and international distinction in research, teaching, and service. To accomplish this mission, the Zimmerman School will advance high-quality, high-impact programmatic social scientific scholarship consistent with the mission of the College of Arts and Sciences and engage in innovative, exceptional undergraduate and graduate education that prepares students for careers related to the mass media and future scholarly success. Professional and public constituencies will be served by scholarly efforts designed to improve the understanding and practice of mediated communication.

The faculty of the Zimmerman School of Advertising & Mass Communications offer diverse backgrounds and experiences and include both scholars and industry professionals. They engage in scholarship, creative activity, and professional activities that contribute to the body of knowledge of mass communications and the practice of the various specialties.