Coby  O'Brien

Coby O'Brien

Coby O'Brien
Master Instructor


Office: CIS 3097
Phone: 813/974-2591



Coby O’Brien, who joined the faculty in 2007, is a master instructor in the Zimmerman School of Advertising & Mass Communications where he teaches undergraduate advertising courses. He earned his M.A. in mass communications from the University of South Florida in Tampa and his B.S. in advertising from the S.I. Newhouse School of Public Communications at Syracuse University. Coby has 20+ years of professional advertising experience, starting in traditional and evolving with the excitement of the ever-changing industry. In his past he has had the honor of working with amazing individuals from stellar agencies, including: Silverman Mower, Dancer Fitzgerald Sample, Saatchi & Saatchi, and AKQA. He is equally fortunate to have worked with brilliant clients who build and manage global brands, including: Accenture, British Airways, General Mills, Procter & Gamble, Time Warner, Toyota, Sony, and many more.


B.A., Advertising, Syracuse University; M.A., Mass Communications, University of South Florida.

Professional Experience

18 years advertising in New York and London including 17 years at Saatchi and Saatchi and related companies.


USF since 2005.

Specialty Area

creative aspects such as copywriting, and advertising agency operations and management.