University of South Florida
College of Arts and Sciences
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Office: CIS 3098
Phone: (310) 619-4220
In her life, Professor Smith has survived a terrorist bombing, breast cancer and riding her bicycle off
a bridge. She might secretly be a cat. Which means she has a few lives remaining.
In her current life, Professor Smith is a senior advertising instructor for the Zimmerman School and
has taught Advertising Creativity and Campaigns since joining the undergraduate faculty
in the fall of 2011. She’s also taught Introduction to Advertising and Writing for the Mass
While at USF, Professor Smith created a summer advertising study abroad course, “Advertising in
Paris & the Cannes Lions Creative Festival.” In this program, 16 USF students attend the
Cannes Lions Creative Festival, the most prestigious awards show in communications.
They also travel to Paris to visit global ad agencies and meet the professionals who work
Deb also survived over 25 years of creative experience in the ad industry. She worked for
20 years at Saatchi & Saatchi Los Angeles as a writer and associate creative director on
accounts such as Toyota, Yamaha Motors, Vons/Pavilions and Qantas Airlines. She also
freelanced for J. Walter Thompson, CBS Entertainment, L.A. Gear Footwear and a Los
Angeles-based non-profit organization for children, Gift.org.
She earned her M.A. in mass communications from Cal State Fullerton and has a B.A. in
professional & creative writing from the University of Arkansas, Little Rock.