Phone: (310) 619-4220
Debra (“Deb”) Smith joined the University of South Florida Mass Communications faculty in August of 2011 as an Advertising Instructor. She teaches undergraduate courses in Advertising Creativity as well as Introduction to Advertising & Integrated Branding. Along with Professor Hal Vincent, she also helps to advise the USF Advertising Club.
Smith has over 25 years of professional creative experience in the advertising industry. She worked for 20 years at Saatchi & Saatchi’s Los Angeles office (1990-2010) as a writer and Associate Creative Director before joining the USF faculty. She was a creative on accounts such as Toyota, Vons/Pavilions Grocers, Yamaha Motors and Qantas Airlines. She has also freelanced for several companies including J. Walter Thompson, Disney/ABC, L.A. Gear Footwear and Gift.org - a Los Angeles-based non-profit organization for children.
She earned her M.A. in Mass Communications from California State University in Fullerton and has a B.A. in Professional & Creative Writing from the University of Arkansas in Little Rock.