Fred  Pearce

Fred Pearce

Fred Pearce


Office: CIS 3114
Phone: 813/974-2591



Frederick Pearce, Ph.D., is a professor of telecommunications in the Zimmerman School of Advertising & Mass Communications. He served as director of the School from 2010 to 2012. From 1991 to 2010, he was professor of telecommunications and chair of the ACEJMC-accredited Department of Journalism and Public Communications at the University of Alaska Anchorage.

He holds a B.A. in mass communications and an A.B. in theology from Iona College as well as a M.A. and Ph.D. in rhetoric and documentary film from the University of Pittsburgh.

Dr. Pearce’s research is based on his background in television engineering and production. He has constructed and brought to air two campus radio stations and three campus television stations in which students produced original news, sports, and community service programming including regionally and nationally distributed collegiate ice hockey.

Beginning in 1993, Dr. Pearce was the co-director and then director of the Alaska Telemedicine Project, designed to demonstrate and evaluate telemedicine and telehealth applications and technologies and in Alaska. From 1996 to 2001 he was the principle investigator of the Alaska Telemedicine Testbed Project, a $2.8M project funded by the National Library of Medicine to demonstrate the uses of telemedicine and telehealth applications in frontier Alaska. From 2002 to 2009 he was the principle investigator of the Alaska Medical Informatics Project, a $2.1M project funded by the U.S. Department of Defense to demonstrate and evaluate telemedicine applications for emergency medicine and trauma care.

In his current position as a senior professor in the Zimmerman School, he teaches research courses in both the undergraduate and graduate programs.

Professional Experience

Executive producer, video producer and producer for various television productions


USF since 2010; 31 years at other colleges and universities

Specialty Area

Telecommunications and health care delivery, documentary film, broadcast production