Office: CIS 3099
Dr. Applequist earned her Ph.D. in Mass Communications from the Pennsylvania State University in 2015. She taught and researched at Penn State (where she also received her B.A. and M.A. degrees) prior to joining the faculty here at USF.
As a researcher focused on health communication and advertising, Dr. Applequist is interested in the pharmaceutical industry, especially in regards to developing more normative frameworks to encourage proper patient education. She has presented her research at a number of conferences, including forums abroad in Australia and Italy.
Applequist’s research explores the content of pharmaceutical advertisements, legal compliance with Food and Drug Administration (FDA) requirements, and issues of representation related to patients and health care in these advertisements.
Dr. Applequist is especially passionate about her teaching and is currently an undergraduate and graduate faculty member, teaching Qualitative Research Methods in Mass Communications at the graduate level, and Principles of Public Relations, Health Communication and the Media, and Media and the 2016 Election at the undergraduate level.
Ph.D. in Mass Communications (Penn State University)
M.A. in Media Studies (Penn State University)
B.A. in Journalism & Psychology minor (Penn State University)
advertising, pharmaceutical advertising, qualitative research methods, health communication