Office: CIS 3085
Dr. Hayes earned his Ph.D. in Mass Communication at the University of Georgia in 2012. He taught and researched at the University of Illinois at Urbana-Champaign and the University of West Georgia prior to joining the faculty here at USF.
Prior to entering academia, Hayes spent 6 years in the production side of media in radio and television and 3 years in advertising at the Snowden-Tatarski Agency working on a multinational client's business in various roles. Hayes continues to consult specifcally in the area of emerging media marketing.
Hayes' research explores the integration of emerging media into the marketing landscape. Most recently, his work has been in the areas of viral advertising, user-generated advertising, and social gaming branding.
Hayes currently teaches digital advertising and advanced media strategy in the Zimmerman Advertising Program at USF. He has also taught audience analysis and advertising management along with having consulted a variety of different student campaigns in previous years.
Ph.D. in Mass Communication (University of Georgia)
M.A. in Journalism & Mass Communication (University of Georgia)
B.F.A. in Mass Media (Valdosta State University)
Areas of Expertise:
digital advertising, social media, advertising theory, advertising media strategy, media economics