Associate Director/Associate Professor
Office: CIS 3093
Kelli S. Burns, Ph.D. is the associate director and an associate professor in the School of Mass Communications. Her research interests include social media use in public relations; the intersection of social media and popular culture; and online and user-generated advertising. She is the author of the book Celeb 2.0: How Social Media Foster Our Fascination with Popular Culture. Her research has been published in the Journal of Advertising, Journal of New Communications Research, Newspaper Research Journal, and the International Journal of Interactive Marketing and Advertising and as chapters in several edited volumes. Burns serves as the adviser to Kappa Tau Alpha, the journalism and mass communications honor society. She is a frequent media commentator and public speaker on the topic of social media. Burns received a doctorate in mass communication from the University of Florida where she was a presidential fellow, a master’s degree in mass communication from Middle Tennessee State University, and a bachelor’s degree in mathematics and business administration from Vanderbilt University. Her work experience includes positions in marketing communications and market research.
B.A., Mathematics, Vanderbilt University; M.A., Mass Communication, Middle Tennessee State University; Ph.D., Mass Communications (Concentration in Advertising), University of Florida.
Four years corporate marketing and advertising; three years corporate market research.
USF since 2006; five years at other universities.
Social media, public relations and advertising.