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Master of Arts in Mass Communications

The Master of Arts in Mass Communications degree requires 39 credit hours, including at least 30 hours of class work, and successful completion of a final academic project. The master's degree can be earned through one of two tracks of study: media studies or strategic communication management.

Media Studies
The media studies track uses a broad approach to study mass media, and classes are as diverse as mass communication theory, public opinion, research methods, sports and media, women and media and visual communication. This track provides students with the widest range of course selections. Students write a thesis as their final academic requirement. An outside cognate allows students to incorporate topics from an area of interest in another discipline to their media studies track. This is the ideal track for students who already have an undergraduate degree in an area of mass communications and wish to explore how media shape the world and, in turn, the way the world shapes the media.

Media Studies Track
Core Mass Communication Courses (12 hours)
        MMC 6401 Mass Communication Theory (3)
        MMC 6421 Qualitative Research Methods in Mass Communications (3)
        MMC 6421 Quantitative Research Methods in Mass Communications (3)
        MMC 6920 Introductory Mass Communications Seminar (3)

Thesis (six hours arranged with thesis committee chair)

Mass Communications Electives (12 hours)

Other Electives (nine hours)
(see Graduate Catalog listings)


Strategic Communication Management
The strategic communication management track focuses on communication as a management function in an organization. This perspective integrates public relations, advertising and marketing communication into a single focus. To ensure that students have a basic understanding of the field, all students in this track are required to take an introductory course before moving on to the more advanced courses. Students have a choice to complete a thesis or an applied research project as their final academic requirement. Although theoretical in nature the focus is on theory application to real-world situations. Students have several opportunities to do case study research in real organizations and work with a real-life client in their campaigns course.

Strategic Communication Management Track
Core Mass Communication Courses (12 hours)
        MMC 6401 Mass Communication Theory (3)
        MMC 6421 Qualitative Research Methods in Mass Communications (3)
        MMC 6421 Quantitative Research Methods in Mass Communications (3)
        MMC 6920 Introductory Mass Communications Seminar (3)

Core Strategic Communication Management Courses (15 hours)
        PUR 6603 Strategic Communication Campaigns (3)
        PUR 6607 Strategic Communication Management (3)
        PUR 5505 Introduction to Strategic Communication Theory and Research (3)
        MMC 6415 Strategic Communication Media (3)
        MMC 6418 Strategic Message Design (3)

Outside requirement (three hours)
        A course in organizational communication, management or leadership

Thesis (six hours arranged with thesis committee chair) OR applied research project (six hours arranged with project committee chair)

Mass Communications or other electives (three hours)

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