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News and Events

Black Lives Matter expert Wesley Lowery to speak at USF [2/6/18]
The two-time Pulitzer Prize winning journalist and author will discuss the stories he covers for The Washington Post and CNN. The event is free and open to the public.

The Zimmerman Advertising Program Team [03.03.2016]
A dedicated team of leaders with both university and professional experience guides the Zimmerman Advertising Program (ZAP) to ensure that students learn advertising and business like no other program in the world. The team closely monitors the progress of the students and the strategic direction of the program.

The Zimmerman Advertising Program's Living Learning Community [02.08.2016]
The Zimmerman Advertising Program invites 34 college freshmen to live and learn together in Poplar Hall.

Zimmerman Advertising Program Students Visit the Zimmerman Advertising Agency  [03.03.2016]
The “ZAP 2.0” cohort, which is the first to enter USF as Muma College of Business students studying advertising, had the opportunity to visit the Zimmerman Advertising Agency in Ft. Lauderdale in January of this year.

Recruitment in the Zimmerman Advertising Program [02.08.2016]
After thoroughly restructuring the Zimmerman Advertising Program (ZAP) curriculum at USF, the application and selection process of incoming students needed to be updated.