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Daniel Shelnutt
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CIS 3006

JoEllen Rhome
Academic Advisor
CIS 3005

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Bachelor of Arts in Mass Communications

Students who major in mass communications will earn a Bachelor of Arts in Mass Communications. A 37-hour curriculum is required for all mass communications majors who enter the school under 2001-2002 and later university catalogs.

Mass communications majors must maintain an overall GPA of at least 2.5 in all major courses and no grade of less than C (not C-) in a mass communications course will be accepted. Failure to achieve a C in a course may delay graduation because most mass communications courses have prerequisites. Students also should note that the mass communications major is a four-semester program at a minimum and the majority of courses are offered only during the day.

Everyone in the mass communications major must complete MMC 2100 Writing for the Mass Media and MMC 3602 Mass Communications and Society. Students can choose from four specializations (also known as sequences) to complete their degree.

  Advertising Sequence

Core Curriculum (all eight courses required)
     ADV 3008 Introduction to Advertising (3)
     ADV 3101 Advertising Creativity (3)
     ADV 3300 Advertising Media Strategy (3)
     ADV 3500 Advertising Research (3)
     ADV 4600 Advertising Management (3)
     ADV 4800 Advertising Campaigns (3) or MMC 4936 Brandtailing (3)
     ADV 4940 Advertising Practicum (1)
     MMC 4203 Media Ethics (3) or MMC 4200 Communication Law (3)

Sequence Specialization Courses (Choose one specialization and take the two courses within specialization)
Creative Specialization
     ADV 4204 Advanced Advertising Creativity (3)
     ADV 4710 Portfolio Building (3) or MMC 4936 Advertising Creative Seminar (3)

Media Specialization
      ADV 4301 Advanced Media Strategy (3)
     ADV 4310 Digital Media (3) or MMC 4936 Media Buying and Selling (3)

Qualifying Selective Requirements (minimum three hours)
     JOU 2100 Beginning Reporting (3)
     PUR 3000 Principles of Public Relations (3)
     RTV 3001 Introduction to Telecommunications (3)
     MMC 4936 Selected Topics in Mass Communications Studies (3)

Required Courses Outside of Mass Communications
    ECO 1000 Basic Economics (3)
    MAR 3023 Basic Marketing (3)

 

  Magazine -- Multimedia Journalism and Production Sequence

Core Curriculum (all eight courses required)
    JOU 2100 Beginning Reporting (3)
    JOU 3101 Advanced Reporting (3)
    JOU 3308 Magazine Article and Feature Writing (3)
    JOU 4201 News Editing I (3)
    JOU 4212 Magazine Design and Production (3)
    MMC 4200 Communications Law (3)
    MMC 4203 Media Ethics (3)
    MMC 4420 Research Methods in Mass Communications (3)

Qualifying Selective Requirements (minimum seven hours)
     Any Approved Mass Communications Course

Required Courses Outside Mass Communications
     ECO 1000 Basic Economics (3)
     CRW 2100 Narration and Description (3)
     PHI 1103 Critical Thinking (3)
     POS 2041 American National Government (3)
     POS 2112 State and Local Government & Politics (3) or POS 3142 Introduction to Urban Politics & Government (3)
     SYG 2010 Contemporary Social Problems (3)

  News-Editorial -- Multimedia Journalism and Production Sequence

Core Curriculum (all seven courses required)
    JOU 2100 Beginning Reporting (3)
    JOU 3101 Advanced Reporting (3)
    JOU 4181 Public Affairs Reporting (3)
    JOU 4201 News Editing I (3)
    MMC 4200 Communications Law (3)
    MMC 4203 Media Ethics (3)
    JOU 4206 Newspaper and News Publication Design (3) or PGY 3610 Photojournalism I (3)

Qualifying Selective Requirements (minimum 10 hours)
     Any Approved Mass Communications Course

Required Courses Outside Mass Communications
     ECO 1000 Basic Economics (3)
     PHI 1103 Critical Thinking (3)
     POS 2041 American National Government (3)
     POS 2112 State and Local Government & Politics (3) or POS 3142 Introduction to Urban Politics & Government (3)
     SYG 2010 Contemporary Social Problems (3)

  Public Relations Sequence

Core Curriculum (all nine courses required)
    ADV 3008 Introduction to Advertising (3)
    JOU 2100 Beginning Reporting (3)
    MMC 4200 Communications Law (3) or MMC 4203 Media Ethics (3)
    PUR 3000 Principles of Public Relations (3)
    PUR 3500 Public Relations Research (3)
    PUR 4100 Writing for Public Relations (3)
    PUR 4101 Public Relations Design and Production (3)
    PUR 4401 Public Relations Issues (3)
    PUR 4801 Advanced Public Relations (3)

Qualifying Selective Requirements (minimum four hours)
     Any Approved Mass Communications Course

Required Courses Outside of Mass Communications
   ECO 1000 Basic Economics (3)
   LIS 2005 Library and Internet Research Skills (3)
   MAN 3025 Principles of Management (3)
   MAR 3023 Basic Marketing (3)
   POS 2041 American National Government (3)
   POS 2112 State and Local Government & Politics (3) or POS 3142 Introduction to Urban Politics & Government (3)


  Telecommunications News -- Multimedia Journalism and Production Sequence

Core Curriculum (all courses required)
    JOU 4181 Public Affairs Reporting (3)
    MMC 4200 Communications Law (3)
    MMC 4420 Research Methods (3)
    RTV 3001 Introduction to Telecommunications (4)
    RTV 3301 Broadcast News (4)
    RTV 4304 TV News (3)
    RTV 4320 Electronic Field Production (3)

Qualifying Selective Requirements (minimum 10 hours)
     Any Approved Mass Communications Course

Required Courses Outside of Mass Communications
   PHI 1103 Critical Thinking (3)
   POS 2041 American National Government (3)
   POS 2112 State and Local Government & Politics (3) or POS 3142 Introduction to Urban Politics & Government (3)
   SPC 2600 Public Speaking (3)

  Telecommunications Production -- Multimedia Journalism and Production Sequence

Core Curriculum (all courses required)
   MMC 4200 Communications Law (3)
   RTV 2100 Writing for Radio and TV (3)
   RTV 3001 Introduction to Telecommunications (3)
   RTV 3301 Broadcast News (4)
   RTV 4220 TV Production and Direction (3)
   RTV 4320 Electronic Field Production (3)
   RTV 4500 Telecommunications Programming (3)

Qualifying Selective Requirements (minimum 10 hours)
     Any Approved Mass Communications Course

Required Courses Outside of Mass Communications
   CRW 2100 Narration and Description (3) or ENC 3310 Expository Writing (3)
   PHI 1103 Critical Thinking (3)

 

 




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