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Required Courses Effective 2008-2009: (37 hours)
School Core Curriculum
MMC 2100 Writing for the Mass Media (3) MMC 3602 Mass Comm and Society (3)
Sequence Core Curriculum (all eight courses required)
ADV 3008 Introduction to Advertising (3) ADV 3101 Advertising Creativity (3) ADV 3300 Advertising Media Strategy (3) ADV 3500 Advertising Research(3) ADV 4600 Advertising Management (3) ADV 4800 Advertising Campaigns (3) OR ADV 4810 Brandtailing (3) ADV 4940 Advertising Practicum (1) MMC 4203 Media Ethics (3) OR MMC 4200 Communication Law (3)
Sequence Specialization Courses (two within specialization)
Creative Specialization (two courses) ADV 4204 Advanced Advertising Creativity (3) (required) ADV 4310 Digital Media (3) OR MMC 4936 Advertising Creative Seminar (3) Media Specialization (two courses) ADV 4301 Advanced Media Strategy (3) (required) ADV 4310 Digital Media (3) OR MMC 4936 Media Buying and Selling (3)
Qualifying Selective Requirements (minimum three hours)
Any Approved Mass Communications Course
Required Courses Outside Mass Communications
ECO 1000 Basic Economics (3) MAR 3023 Basic Marketing (3)